Kitten Bowl IV amps it up with 360-degree video and a puppy marching band

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03 February 2017


By Kellie Freeze

On Super Bowl Sunday, forget about stressing over your favorite football team and flip to Hallmark Channel for the network’s fourth annual gridiron game, Kitten Bowl. The family-friendly su-purr bowl starts before The Big Game, and repeats all evening long.

TV personality, author and animal advocate Beth Stern returns to host and teases a charming addition to the annual event: “We have a puppy marching band!” she reveals. And if you can’t contain your squeals of joy, neither can Stern, who admits, “The cute factor was probably amped up a gazillion notches, because the puppy marching band makes their debut at pregame!”

Those playful pups add to the fun of a day where the message is all about pet adoption. Stern happily reports that the over 100 animals seen in Kitten Bowl IV have all been adopted by new owners.

While the frisky felines and playful pups of Kitten Bowl IV have already found fur-ever homes, Stern reminds fans that there are animals waiting for good homes at shelters around the country.

“As a result of Kitten Bowl Sunday, thousands of homeless pets end up getting adopted,” says Stern. “There’s obviously one team that wins the Kitten Bowl, but every one of these animals is a winner because they each find a loving home.”

Joining Stern in the broadcast booth are award-winning reporter Mary Carillo, legendary radio voice of the New York Yankees John Sterling, and four-time Pro Bowl quarterback Boomer Esiason. Stern says that Esiason, who serves as the Feline Football League’s commissioner, is hands-on when it comes to pet adoption. “He just doesn’t show up and do his job; he’s playing with the cats and the kittens. He’s there because of his love of the mission: to get all of these animals adopted.”

Hallmark Channel’s Kitten Bowl IV is presented in association with North Shore Animal League America (the nation’s largest no-kill shelter and animal adoption organization) and Last Hope Animal Rescue and Rehabilitation.

“Every single day they’re saving lives,” marvels Stern, noting that this synergy helps raise awareness for, and participation in, pet adoption.

Positive (and paws-ative) shows like Kitten Bowl IV help to turn the year’s biggest TV watching day into one of the cheeriest.

“It’s guaranteed smiles and good feelings,” says Stern. “What’s cuter than kittens frolicking on a football field?”

It’s hard to argue, especially when the animal-lover admits to being in the middle of a kitten pile-on. She laughs,

“It’s a tough job sitting in a football fi eld with 100 kittens crawling all over you, but someone has to do it!”
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