Photo by Greg Endries
"Sell It Like Serhant"
Premieres Wednesday, April 11 at 10 PM ET/PT on Bravo
Bravo Media is stepping up its sales game with top New York City realtor Ryan Serhant in the new docu-series “Sell It Like Serhant.” It doesn’t matter what you’re selling---if you know your client and your product, a good salesperson can sell anything to anyone, and no one exemplifies this better than Ryan Serhant, the leader of one of the top real estate teams in the United States. In this new series, Ryan answers the call of struggling salespeople across multiple industries who are on the brink of losing their jobs and are desperate for his expertise. With some tough love and humor, Ryan will give under-performing employees a head-to-toe business overhaul and turn them into sales machines.
In each episode, Ryan takes a deep dive into each protégé’s world, using every trick in the book to become their bootcamp instructor, friend, teacher and even customer, to help them reach their full potential. Ryan goes all in, often hilariously so, as he learns the ropes of different industries that are somewhat foreign to a “Million Dollar” broker - from learning to sell services in a waxing salon, to learning the world of high stakes hot tub sales, he will push his students, and himself, to the limit. As he tries their products and tests their sales skills, he gets to the root of what’s troubling each salesperson, breaking them down and building them back up with expert knowledge and newfound confidence. Ultimately, employees will be put to the test each week when he or she will showcase their new skills in full view of their bosses and hopefully prove they can “Sell it Like Serhant."
Ryan Serhant’s first day in the real estate business was on September 15, 2008, the day Lehman Brothers filed for bankruptcy in the wake of the subprime mortgage collapse. While the real estate sector has slowly recovered, Serhant has become one of the most successful brokers in the world, with agents under his leadership in New York City, Los Angeles, Miami and the Hamptons. Ryan is known to audiences all over the world as one of the stars of Bravo’s Million Dollar Listing: New York. His team at Nest Seekers International sold just under $1B in real estate in 2017 and consistently ranks in the top five real estate teams nationwide in the Wall Street Journal Real Trends annual review, with Serhant consistently the youngest team leader in the top ten.