On CNBC’s new series “Cleveland Hustles,” NBA superstar/Executive Producer LeBron James and his longtime friend and business partner Maverick Carter will give four up and coming local entrepreneurs the chance to realize their own dreams while also helping to revitalize a neighborhood in Cleveland.
They have enlisted the help of host B. Bonin Bough and four successful local business leaders to give the fledgling entrepreneurs the chance of a lifetime – financial backing, expert guidance, and a storefront to launch their enterprise.
After a local search, eight up-and-coming entrepreneurs were selected from a group of 20 who pitched the investors. Each investor has chosen two businesses to investigate further. They’ll put these eight businesses through a series of tests before ultimately deciding on the four small companies they want to invest in and support as they take on the enormous challenge of opening storefronts in an underserved neighborhood.
Over the course of the season, viewers will see if the entrepreneurs have the ambition, creativity, and hustle necessary to succeed -- and in so doing, help a neighborhood rebuild.
The series premiere is titled “Bagels or Blowouts.” After bringing an NBA championship to Cleveland, LeBron James now turns his attention to helping the city's economy through a new series that gives business owners a chance to open permanent storefronts in Gordon Square, an underserved Cleveland neighborhood.
In the series premiere, investor and local bar and restaurant mogul, Alan Glazen, must decide to invest in one of two up-and-coming small businesses -- artisanal bagel maker, The Cleveland Bagel Company, or Styles of Success, a hair salon-suites concept. He gives both enterprises only 48 hours to open a one-day pop-up store to prove their worth -- but only one will earn his backing and the chance to open in Gordon Square.