Begins Monday, April 3 at 8 PM ET/PT on Hallmark Channel
Every spring, America thrills to the Men’s college basketball championship, wherein 64 college teams play in a single-elimination setup representing four regional brackets: East, South, Midwest and West. The thrilling tourney routinely produces a Cinderella story or two and unpredictable outcomes. But as exciting as the action is, there has always been something missing - kittens! Four-time NBA champion, author, TV host and activist, John Salley, will join Peabody Award-winning sportscaster Mary Carillo as co-announcers of the first-ever feline championship of basketball, “Meow Madness.”
No basketball competition (human or kitten) is complete without a bracketological system for determining winners. And in the same spirit of drama and excitement, Hallmark Channel has created its very own customized brackets which pair a kitten basketball star to one of 64 Hallmark Original Christmas movie titles.The 64 kitten athletes represent four “brack-cats” of 16 competitors apiece. There’s the University of Cinci-catty Wildcats featuring kittens like Sweet Potato and Lamb Chop; the University of Fish-igan Catfish with Floppy and Meow Ming; the University of North Cat-alina Micemen that includes Bugsy and Michael Jor-cat; and finally the University of Wis-cat-son Panthers with Kevin Purr-ant and Steffan Furry. Each kitten is then paired with a Hallmark original Christmas movie title in the biggest bracket challenge of them all.