Tuesday, August 8 at 10 PM ET/PT on CNBC
The Profit’s Marcus Lemonis goes inside the booming marijuana industry for a fascinating look at this controversial and increasingly sophisticated $30 billion business. Lemonis travels throughout California, where a new law will soon allow any adult to buy cannabis legally. He profiles several pot entrepreneurs, from small-scale startups to multi-million dollar ventures, all seizing on this extraordinary business opportunity, and jockeying for advantage in what will soon be the largest legal marijuana market in the world.
In his hit prime time CNBC series, Lemonis invests his own money in struggling companies to help turn their fortunes around. This time he’s here not to invest, but to explore. His journey starts in the town of Desert Hot Springs, which recently faced the dire prospect of bankruptcy and is now poised for a comeback thanks to industrial-scale marijuana growing.
Lemonis finds himself surrounded by hundreds of thousands of dollars’ worth of marijuana plants, which are still illegal under federal law. He visits one of the largest makers of marijuana edibles in the country…and one of the smallest, meeting two young women who operate out of a tiny home kitchen, striving to market a new brand of cannabis-infused edibles. Lemonis accompanies a driver working for a company that is uniquely California: a marijuana delivery service, and meets an illegal pot dealer, who finds his customer base dwindling and his prospects darkened by the thriving, legal cannabis economy.