TV Weekly Cover: The Celebrity Apprentice: Donald Trump spills the secrets of who hates whom in our sit-down interview

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01 January 2015

NBC, 9:00 PM ET Jan. 4                                   The Celebrity Apprentice press conference

By Jacqueline Cutler

In the slick Trump Tower on Fifth Avenue, famous from “The Apprentice,” Donald Trump works on a high floor, overlooking Central Park.
Golden shovels, framed magazine covers (featuring Trump through the ages), football helmets and plaques share space. Trump, in a white French cuff shirt and red silk tie, stays behind his huge desk. It’s a rare desk these days — no computer, just neat piles of paper.
On a recent frigid day, Trump, 68, discusses the seventh cycle of “The Celebrity Apprentice,” returning to NBC with a two-hour premiere on Sunday, and new episodes following on Mondays.
He reels off the latest participants before divulging behind-the-scenes news. For the record, the latest crop of celebrities are: Vivica A. Fox, Shawn Johnson, Terrell Owens, Lorenzo Lamas, Kenya Moore, Leeza Gibbons, Keshia Knight Pulliam, Geraldo Rivera, Johnny Damon, Gilbert Gottfried, Brandi Glanville, Kate Gosselin, Ian Ziering, Jamie Anderson, Sig Hansen and Kevin Jonas. So we begin …

What makes this season different?
Donald Trump: Of all of the ones we’ve done — this is the 14th “The Apprentice” — this is the one where they have hated each other the most.

Even more than Omarosa?
I loved Omarosa. She was naturally a nasty person. People used to say, “She’s acting.” No, she’s worse.

Who hates each other this season?
It’s a level of hatred I’ve never seen. Kenya Moore, Vivica Fox and Brandi Glanville. Those three. The women are more vicious.

How bad are we talking?
There was almost a fist fight with Vivica Fox and Kenya Moore.

Who else is challenging this season?
Kate Gosselin. Geraldo Rivera is very challenging. And Gilbert Gottfried because everything is a joke.

How do you keep the show fresh?
We don’t want to change too much. The formula changes with different people on the show. We have raised $14 million for charity already. What sort of person wins?

Athletes are not as tough as Joan Rivers. We have her on two of the shows [this season], and we say in memoriam. She was a judge.
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